Things are looking up for the Atlanta Hawks following a successful regular season campaign, and a hard-fought, Eastern Conference Finals NBA playoff run. To cap off on the momentum going into the off-season, the organization has announced the team will be revamping its image, starting with its name. Formerly known as the Atlanta Hawks, the new Atlanta Hawks Basketball Club seeks to incorporate its local community and fans into its branded identity. A statement posted on the team's website proudl...
Things are looking up for the Atlanta Hawks following a successful regular season campaign, and a hard-fought, Eastern Conference Finals NBA playoff run. To cap off on the momentum going into the off-season, the organization has announced the team will be revamping its image, starting with its name. Formerly known as the Atlanta Hawks, the new Atlanta Hawks Basketball Club seeks to incorporate its local community and fans into its branded identity. A statement posted on the team's website proudl...
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